One of the toughest but the best decisions we’ve had to take here at PurpleRain was to build a hybrid remote culture.
The people on our remote team and in-house team come from more than 20 countries around the world. While the advantages of a remote culture are tremendous, being successful requires uncompromising commitment from the team.
It’s not an easy decision for a founder or manager. Remote teams need to stress more on structure, transparency, and most importantly communication. They need to be highly proactive as well.
And we asked ourselves – have we built a company people want to work for and a culture people want to be part of?
Identifying and embracing a few key principles, along with a lot of hard work, enabled us to get to this point and should be your focus points as well.
Every company/culture has its own set of principles they follow since remote culture is a little different than the traditional type, there needs to be more emphasis on some and less on some.
All about your people
One of your core values should be the people, caring and investing in the people who work for you not only contributes to their views towards the company positively but also creates a positive environment with respect to the culture, everyone wants to work with happy, fulfilled people. People who love their work and are amazing at it. At the end of the day, anyone would want to be proud of the company you work for.
Communication is the key
Communication is an essential part of any type of company structure, especially remote. All day to day assignments require communication not to forget the u=informal communication among the employees, communication is what keeps the employees glued together, form relationships, talk about work. In a remote structure, this achieved through using various software.
“The more context everyone has, the less they have to guess.”
Do’s and Don’ts
Don’t hire on talent alone: Not everyone works well remote. If you are in the process of going remote or are seeking new talent, don’t just hire on job skills alone.
Do hire on soft skills: If you are currently a brick and mortar business and have decided to go remote, give current employees your expectations of going remote upfront. This includes more communication than before, utilizing project management apps for success, and being a self-starter.
When you go to hire new employees, interview candidates not only for what skills they offer, but what their personality is like. Ask questions like, do you like working alone? Are you self-motivated? How do you stay on task without being asked? Have you worked remotely before? You want great employees who understand what working for a remote company entails.
Do hire globally : One of the advantages of going remote, is that the sky’s the limit for finding great talent. The Job Preparedness Index surveyed recruiters and hiring managers and found 75 percent wouldn’t hire outside of their immediate geographical area. So there is a pool of great untapped candidates being overlooked by most recruiters. Why not capitalize on this oversight to build your company’s success?
Don’t rely solely on email: When you go from an office setting to a remote setting, communication becomes even more important. Communication over email can be confusing and a positive tone can be easily misconstrued as a negative one.
Do choose different formats of communication: There are so many great communication tools available for remote teams. Try Zoom for group conference calls. These video calls help connect team members and can serve as real-time problem solving sessions. Slack is great for text messaging one-on-one or an entire group.
Don’t track projects over email or Google Drive: This is especially true if your company runs several projects at one time with multiple team members touching each project.
Do choose top-rated project and time management software: For project management, there are several options available. Basecamp organizes all your projects company wide. Key features include to-dos, a message board, a chat room, a scheduler for deadlines, and file sharing. Another option is Time Doctor, It is a time tracking and productivity monitoring software. It is a valuable tool for businesses with co-located, distributed or remote employees.
This platform allows for each ticket to contain files, graphics, and conversations from one employee to another. Finally, ProofHub allows for easy project proofing, defining project roles, keeping teams on task, is available in various languages, and more.
Don’t let employees use outdated equipment.
Don’t think short-term: When you are remote, you are focused on the tasks at hand. Simply allowing employees to work toward their next deadline with no overall vision is a mistake. Employees will see your company as a stepping stone to another career move because there is no upward job projection.
Do share company goals, career path potential, and feedback opportunities: From the moment an employee is hired, let him or her know about a potential career growth. Also, frequently update employees on new company initiatives and project rollouts even beyond what their team is working on. ow that their voice is being heard.
Don’t assume everyone will work the same hours: When you are a remote company you need to be more flexible. Individuals lend themselves well to a remote environment because of the flexibility. If you mandate certain hours or try to enforce conference calls on the fly, this will not go over well with your team. Do create a “soft” schedule: In other words, allow employees to have a great work/life balance.
Do find fun ways to engage team members: To keep morale high and a team environment, look for apps employees can download for fun. For example, We created a specific chat room, #Inhousepurplejokes, just so that the team has a place to unwind for a few minutes while they work. It’s without a doubt the most active room we have. Throughout the day, people share articles, GIFs, videos, and jokes. We encourage this because, as a remote company, it’s not always easy to feel socially engaged. When you’re working from home, talking business all day can drive you nuts.
What do you feel about “Work from home” now? Do you find the benefits interesting? Let us know of your thoughts and any questions in the comments below!