Business owners, whether it’s a small business or a big one need a competitive edge over others to emerge victorious in the race to win the most number of sales. Most businesses which don’t end up thinking about this and working towards this goal usually end up in the bottom end of the barrel that is among the 80% of businesses that fail within 18 months.
So, digital marketing is your ticket out of this particular quandary because the internet and it’s uses can no longer be ignored or underestimated. A sound online marketing plan ensures that your business achieves success it needs to stay afloat. So don’t be afraid to leverage the power of social media, drive more traffic to your sites by optimizing your SEO and all those media marketing advancements out there are begging to be used, so employ them the best that you can.
Each area of digital marketing needs the help of a specific tool or tools to achieve success. Sure, we’ve discussed endlessly about digital marketing tools but in this post we’re going to talk about tools that will help in optimizing your digital marketing campaign to yield great results. While a few of the tools mentioned here might already be on your list, you’ll find a few other new ones added into the mix; this is one of the enjoyable aspects of working in digital marketing today, there’s innovation every step of the way. From simplifying your social media marketing efforts to project management, each of these tools are designed to help you get that competitive edge over others.
Ready to grow your business through online marketing? Then let’s begin!
Review the latest developments in the industry
You need to keep abreast of any mentions of your brand name, or your competitor’s names or sector names and keep an eye out for any developments in your industry. And no other tool does it like Google Alerts; just enter the keywords to find out how widely and often they’re used. And use a tool like Feedly, which while being popular also does the job of showing you the ‘voice of the crowd’ or the most popular posts and the latest news in different categories.
An email marketing tool to implement your email marketing strategy.
More than 80% of B2B and B2C companies use MailChimp to implement their email marketing strategies. Right from the beginning, you should’ve devised a strategy for how you want to execute your email marketing to get more subscribers and MailChimp with more than12 million customers is the best among the email marketing providers in the world, standing well above their competitors because:
- They have a history from as early as 2001, a period when most companies hadn’t even heard of email marketing.
- You can get answers to all of your questions quickly through their self-service support options, and
- If you’re a newly opened business with less than 2,000 subscribers and don’t send out more than 12,000 emails per month; you get yourself their Free plan.
Initially, most companies don’t have more than 2,000 subscribers; the number will increase steadily with time but you need to get started with your email marketing as early as possible and there’s no tool like MailChimp to get your feet wet in the world of email marketing.
The best marketing, sales and CRM software in the field.
HubSpot has earned itself a spot among one of the top players in the field of marketing, sales and CRM software.
Right now, we’ll focus on its marketing software solutions. According to the company website: HubSpot brings together our entire marketing funnel, from attracting visitors to converting them into customers and closing sales.
A good marketing strategy depends on the marketing funnel to be in good working order. HubSpot’s software gives you access to tools that help with a myriad things that comes under online marketing, like:
- Social Media
- Lead Management
- Landing Pages
- Marketing Automation
It’s definitely a top choice for beginners in the industry as its all-in-one marketing software will leave no stone left unturned to optimize your marketing strategy. And when all that you need is in one place, you won’t be pulled in too many different directions trying to juggle the several other tasks on your plate; thus ensuring that you see greater success in the early days itself.
A tool to manage social media and keep up with any updates
Social media marketing is as necessary for your business as breathing is for you; and regardless of your company’s size, age or industry; without social media marketing all that effort will go bust because this is the digital era and to thrive here you need to buck up and master social media. While Hootsuite is quite a popular tool to post and review social media updates, a lot of people still don’t know of it even though it’s free also. It even works well as a personal social media management tool by enabling you to quickly post on all the main social networks like your pages on Google+, Facebook, and Twitter etc and go over conversations and messages. For campaign tracking and extra reports you’ll have to with the paid version.
Posting often on every kind of social media site can be a pain, but it is a necessary evil; Hootsuite comes to your rescue here by letting you schedule social media posts in advance, thus loads of your precious time is saved.
It also offers a lot of features that work in your favour when you launch your business, for example features that assist with engagement.
- Find and locate influencers for your marketing team and getting leads for your sales team.
- Use the dashboard to respond to comments and mentions on social media sites without having to visit each individual platform.
- Pre-written responses which you can utilize in your messages.
Social media marketing isn’t really as onerous a task as it is made out to be and it can be simplified further with tools like Hootsuite through which you can schedule and manage social media profiles for more than 30 platforms. Without a central dashboard that allows you to manage all of this at once, it will definitely be a gargantuan task to do it by hand.
A brilliant tool for managing your content marketing.
Though Trello might seem like another social network that’s popped up overnight, the reality is quite different. With just this one tool, our organizational woes are left far behind so that your online marketing team has less clutter to deal with, saving you some time and frustration by helping you to work more efficiently.
With Trello, you can start the sound digital marketing practice of staying on the same page as your team and managing projects effectively. For example: Trello allows you to share blog posts on the tool before publishing them which gives your team the chance to go over the post, share their opinions and make necessary changes to fortify the piece before it goes live.
Before Trello or similar tools came into existence, everyone relied on emails to communicate with the team, but sometimes it led to miscommunication, missed messages leading to confusion and frustration. But now, you can share all that is related to your online marketing strategy in the same place and you can even classify them into different boards based on the topic. With your entire staff on the same page, everyone can jump in on the action without delay.
A traffic management tool that lets you track your visitors and their actions.
When you need to know what your visitors do on your site and how many of them go through your site, you’ll need the help of good old Google’s analytics tool called Google Analytics. Every digital marketer worth his salt knows that a good digital marketing strategy right from the start makes a big difference to your marketing campaign; and without analytics this campaign cannot do much. In just a couple of minutes, you can track the visitor’s every action by just adding the Analytics code to your website. While some of them brush it off as just a traffic tool, with the right knowledge to operate it, your marketing strategy will see a great difference.
For example, when you want to see where your traffic comes from:
It’ll show you how the traffic is being driven to your site, for example whether it’s a particular social media campaign or something else that’s driving all this traffic. This data provides with insight on what campaigns are working and what adjustments should be made to your future strategy, if you want to capture the same results.
Or, it might reveal the particular set of keywords that are doing wonders for your organic traffic and you in turn can use these keywords to create content that will drive more traffic.
Whatever anyone says, you can’t ignore Google Analytics, it plays a key role in your online marketing strategy and gives you invaluable data on what exactly matters.
Tracking, Analyzing and optimizing the performance of your digital marketing campaign.
When you need a measure of how well your digital marketing campaign is performing, KISSmetrics comes to your aid by tracking, analyzing and optimizing your digital marketing campaign and gives you results which shows what is working and what’s not, across all campaigns, mobile and web.
Concentrating on digital marketing in the beginning itself is a smart move, but you shouldn’t make any bad decisions that will impact your campaign adversely. All that tracking and analyzing of every move you make will help you to concentrate on the strategies that give the best return on investment (ROI).
For example, consider its analytics products. You can see if there are any “leaks” in your business with data from the funnel report, and then plug that leak before it’s too late. Look at the screenshot below:
Unfortunately, KISSmetrics isn’t a free tool and starting at a hefty $120/month, it’s quite expensive but it’s a great investment that will get your business up and running. And then there’s the variety of products at your fingertips to consider too, they’ll give you proper insights which will be very useful for your company’s growth.
Augmenting your social media marketing
Follwerwonk is a great tool when you want to engage your audience and drive traffic to your website, but unless you have a solid plan in place it won’t work in your favour. Basically it helps in improving your social media marketing strategy, for example you can make changes to your strategy from the data you get from digging into Twitter analytics.
Its effectiveness and ease of use makes it a tool worthy of inclusion in this list.
Its service can be divided into three distinct categories:
- Find – Using this tool you can search for Twitter bios and compare accounts.
- Analyzing – Categorize your list followers based on their bio, location, who they follow and several other criteria.
- Optimizing – Use the data from follower gains and losses to better understand and create the kind of content that performs best.
Regrettably, Followerwonk’s cannot be used with other social media platforms, like Facebook, Instagram and LinkedIn. However, for fans of marketing on Twitter, this is the go-to tool to ensure Twitter works the way you want your marketing strategy to go by understanding your audience.
The All in One SEO Pack plugin is tailor-made to fit into your toolkit if the content management system (CMS) of your choice happens to be WordPress. SEO (search engine optimization) is a huge part of any online marketing strategy and you always need to work on making your content appealing to search engines.
Some of the best features of the plugin are:
- XML Sitemap support.
- Advanced Canonical URLs.
- Automatic generation of META tags.
- Compatible with most other plugins.
- Major search engines like Google and Bing, are notified automatically of any site changes.
All this and still quite easy to use makes it a hot favourite among marketers all over.
Look at the screenshot below to see a small portion of the tool’s back end:
And if you’re confused about making a decision, just click the “?” symbol to get the required information and advice to get started. With more than one million active installs, the All in One SEO Pack plugin far outweighs its competitors, by providing undeniable results which will help you improve your website, from an SEO perspective, something that all new businesses need desperately.
The most frequently asked question while doing digital marketing for our website is: what works and what hasn’t been working about my website?
Crazy Egg will give you the right kind of assistance you need because unless you do, you’ll end up wasting countless hours trying to fix IT issues which crops up often when it comes to split testing. Crazy Egg will help you make changes to your website to generate better results and will limit the amount of IT help to go ahead.
The tool has many features, like:
- Heatmaps and mouse recording
- Analysis and reporting
- Platforms and integrations
- Targeting and personalization
- Research and user feedback
When you can understand the likes and dislikes of your website visitors, you can make changes to maximize your sales and leads. Crazy Egg is that miracle tool which will make that happen.
Any marketer right now would be busy poring over his digital marketing strategy to enhance their business. A sound marketing strategy social media marketing, search engine optimization, email marketing and consistent, valuable content incorporated into it will help your audience single you out from the competition.
And all of that cannot be done by hand, at least not now in this digital age; so using the right tools at the right time can help you find that success you’re seeking.
We hope that you find this list useful in your digital marketing campaign, and if you have some other digital marketing tools that should be part of this list, do let us know in the comments below.