Anyone with a modicum of Digital marketing skills is a great asset in the field of marketing; in fact these skills are critical if you want to future proof our career. Your start-up might be well past those early days and now have a proper marketing team in place; but even the most successful entrepreneurs have observed that a working knowledge of each aspect of the business will provide you a boost in designing and executing your digital marketing campaigns.

Speaking of careers, in today’s job market anyone with basic Digital marketing skills is considered to be hot property as there is a huge skills gap that is yet to be closed; this makes digital marketing one of the most promising and exciting careers in today’s job market. In a bid to acquire more customers, nearly every business owner and their team invests a considerable amount of time and effort into building their online presence to generate awareness to draw the customers in. To become a professional digital marketer, you’re going to need varied skills to survive. While you don’t have to attend a lengthy, expensive college course and what’s the harm in doing this even if you’re a practising marketer? When you need to propel your career ahead, you’ll need to develop those skills and hone them.

When you think career-wise, you’ll see the sense in enrolling into a digital marketing course; because not only is it a good investment, it will be time and money well spent to safeguard your job in the future. People’s buying habits are never constant; as the season changes so will the pattern of buying. As a business your aim should be get these people to notice your brand, appeal to them emotionally and logically, you should come across as a brand that they cannot do without! So all those ole-time luxuries like advertising on huge billboards, or eye-catching TV ads are not going to work for you anymore, you need to step up the game to match up to the drastic evolvement of both advertising and marketing. Most of the advertising and marketing is in the digital realm – like website ads, Facebook marketing campaigns, SEO optimization, Google Adwords, etc. So when you have the necessary skills to work on or come up with such strategies, you become an invaluable asset to any business because with you in the company there is no need to conduct them through contractors or marketing firms.

In India, the digital marketing industry shows an enormous growth potential and with this the necessity for skilled professionals has increased; so students, recent graduates and young professionals interested in hopping on the digital marketing bandwagon will need to be trained in the field. So to get the prerequisites to excel in this field, digital marketing courses are the need of the hour.

But the market if full of digital marketing courses, how do you differentiate between the good and bad ones? So we’ve compiled this list of top free online courses to answer the question of – “Which is the best digital marketing course you should take to boost your marketing skills?” and if you can bag the course for free, that’s just cherry on top of the icing!

Want to build your digital marketing skills? Check out these amazing, free courses:

Google’s Online Marketing Challenge

Everyone knows that when it comes to the internet, Google is the mother of all things. So it comes as no surprise that when Google offers a course in digital marketing, people will clamber over each other for it. Over 100,000 people from 100+ different countries have taken part in Google’s Online Marketing Challenge, in the past 8 years. The comprehensive online course has modules that starts with introductory digital marketing and covers topics like search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, for beginners a more complete course could not be tailored. In addition, you also get to do a unique project wherein learners are given a $250 AdWords budget by Google to run an online advertising campaign for a business or not-for-profit over a period of three-weeks. Google even awards prizes to the most successful learners. Moreover, this whole course is completely free while it gives you a competitive angle and experience of working in the real-world through the project making it a great option for beginners.

Google AdWords Certification by Udemy

Whenever pay per click is mentioned, the first thing that comes to mind is Google Adwords and it is by far the largest and most versatile platform for pay-per-click advertising. It has a great reach and all the other features it has makes it an invaluable asset for a digital marketer. With all these qualifications, if you were to be a certified expert in Adwords, it would surely be a great boost to a marketer’s knowledge and credibility. To get certified as an AdWords expert, you have to take the free exam(s) offered by Google, these exams are no easy stuff, but the two-day (paid) course by Udemy which includes study guides, practice tests, and lifetime access to future updates; go quite a way in making it easier.

Google Analytics courses by Google

One of the most important parts of digital marketing is analysing your campaigns; this gives you inside knowledge on how well your time and money are producing the desired results from the campaign and if isn’t satisfactory then changes can be made to make it better. Google Analytics is the most powerful and popular tool for this particular task, but it’s quite overwhelming to the uninitiated. To help counter that handicap, these four free courses offered by Google’s Analytics Academy makes life easier by simplifying the ins and outs of using the tool – starting from setting up an account, integration of the tracking code and how to use the advanced features for collecting data, processing it and configuring it.

WordStream’s PPC University

Created by the company WordStream, PPC University is an online learning resource which helps in building your PPC and digital marketing skills at no cost. Larry Kim, the founder and CTO of WordStream says that over the years of researching into the subject, they found that small to medium-size businesses find it difficult to manage their accounts in a way that is cost effective while producing the best results. So they have three streams offering lessons for beginners to advanced users, including additional modules for social advertising.

The mobile-friendly course ensures that you can save time and learn on the go while also giving you access to a number of webinars and white papers, thus enhancing your digital marketing education while saving you time.

Inbound Certification by HubSpot

HubSpot Academy’s free course gives you a solid foundation in inbound marketing by covering all the essentials – sales funnels, SEO practices, blogging, landing pages, lead nurturing, conversion analysis, email marketing, content marketing, and social media. Each of these topics is explained in lectures, infographics, and presentations making it very easy to understand. If you’re looking to gain in-depth knowledge about a particular branch of marketing, you can avail yourselves of the several other free sales and marketing courses that they offer.

HubSpot Academy’s digital marketing course is an incredibly comprehensive one which has more than 3,000 students participating in at Udemy currently. The free course has about 38 lectures providing instruction in over 4.5 hours where the students get to learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing and how all these topics are necessary for a solid and effective inbound marketing strategy. After you pass the certification exam, you’ll get a badge for your resume or LinkedIn profile showing that you’ve enhanced your marketing skills with HubSpot Academy.

Social Media Quickstarter Digital Marketing Course

Social Media Quickstarter, a digital marketing course by Constant Contact lays emphasis on how to integrate email with social media marketing to capitalize on the impact of both channels. Learners get to study digital marketing strategies for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, online listings and reviews sites through a series of step-by-step lessons that is structured to make them more comprehensible for beginner-level marketers. The course materials include components such as glossaries and how-to guides, combined with practical examples of the lessons to give a full experience of digital marketing to the learners.

Social Marketing Training by Hootsuite

Online marketing is deeply entwined with social media and marketers need to be aware of its importance and pay attention before it’s too late. When you know how to leverage social media to its utmost potential, most of your advertising and marketing woes are solved. But marketers need to know how and where to start in leveraging social media and the Hootsuite Academy offers a perfect to start to your learning curve. They have six courses covering all the aspects of social marketing –optimising profiles, strategizing, the nitty-gritty of content marketing and social advertising – this is a course that both novice and experienced marketers can take advantage of to increase their knowledge.

Alison Free Diploma in E-Business

With over six million registered users, Alison is a massive online learning community that offers free certified courses based on industry standards and is developed by free Mike Feerick, an online courses pioneer. Founded in 2007, Alison was the first MOOC (massive online open course) provider. If you’re looking to build up or boost your skills in search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement, etc you need to look no further than the free digital marketing course Diploma in E-Business offered by Alison to make you an expert on the subject.

Digital Marketing Specialist by Simplilearn

We’ve mentioned Simplilearn and its courses before in our other blog posts. And we mention it again because you can’t get better than this if you’re a marketer looking to earn a professional degree in digital marketing without having to go to a university. The master’s programme by Simplilearn is considered to be the best option for those of you seriously interested in a career in digital marketing. The programme has five courses that covers search engine optimization, social media marketing, pay-per-click, conversion optimisation, digital analytics, content marketing, mobile marketing, and email marketing. While this is not a free course, it costs a nominal Rs 44,999/- that is well-worth the investment as participants will have the opportunity to experience real-life practice before stepping out into the world as a digital marketer, passing each course will get you an individual certificate and access to Simplilearn’s Job Assist programme.


For beginners and working professionals, you can’t find a more ideal option than TalentEdge’s Specialised Executive Programme in Digital Marketing from MICA, Ahmedabad. Their live lectures, case studies and content structure designed by MICA faculty & industry experts is said to have benefitted over 8,00,000 registered learners. It’ll give you the perfect start to your digital marketing career.


Digital marketing is not very difficult to learn, it’s just that you have to keep learning on the job as well. There is no end to updates in the field and keeping yourself abreast of all those updates will make you a very valuable asset to have for your company and if you’re an entrepreneur, you’re going to be a hot commodity in great demand. These courses are not only for digital marketers or entrepreneurs, but anyone else who uses the internet to promote their business like bloggers, photographers, etc can also benefit from these courses. And of course, learning how to code will increase our value twofold! All in all, a career in digital marketing means you’re always learning something new, meaning you won’t become stagnant and bored with your job.

Have you taken any of these courses? Or do you know any other courses that we should include in our list, which others can benefit from, please do let us know in the comments.

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