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Growth Hacking is all about experimenting, optimizing, and improving the results of a target area. There is not a set path to follow for growth marketers and thus they are always on a lookout for fresh and innovative ways on how to keep improving their customer lifecycle.

If you are too a Growth Marketer and looking for some Books for Growth Marketers to up your game as well as make use of all that extra time 2020 has gifted you with, you are at the right place.

There are about a million books in the market for Growth Marketers to skim through mediocre content but we have listed the Top 10 Books for Growth Marketers suggested to us by the best in the game. 

Give these listed books a try and let us know if they helped you or if you would like us to add another book to the list.

1. Growth Engines 

Author – Sean Ellis & Morgan Brown

About the Book

The book explores how companies like Uber, Square, Snapchat, Evernote, Hubspot, Github, and Yelp have grown. Growth Engines has the most in-depth case studies on exactly what strategies these companies used to unlock massive growth.

Each case study shows specific strategies in detail for you to follow. From the growth hacks they used to the unique growth playbooks they employed, you won’t find a more detailed look at how startups achieve growth than through these case studies.

Kevin Miller, founder, and CEO of The Word Counter says “I really enjoyed this book because it provides a ton of actionable tips and advice on growth marketing. It offers strategies for both the early stages and later in development.”

2. From Impossible to Inevitable

Author – Aaron Ross and Jason Lemkin

About the Book

From Impossible to Inevitable shows you how to surpass plateaus and get off of the up-and-down revenue rollercoaster by answering three questions about growing revenue to tens times its size –

  • Why aren’t you growing faster?
  • What does it take to get to hypergrowth?
  • How do you sustain growth?

This powerful, effective book provides a template for you to kick off your biggest growth spurt yet. 

Charlie Camisasca, owner of The eCommerce Boardroom says “It gives an outstanding framework for fostering growth by developing a holistic marketing strategy.

This book provides an excellent overview of:

  • The importance of a robust strategy for inbound, outbound, and word-of-mouth-marketing.
  • How to restructure Sales & Marketing Teams such that they work in concert with one another.
  • How to design specialized sales & marketing roles so that: prospectors prospect, lead specialists develop leads, and closers actually close deals with maximum efficiency. “

3. Fanocracy — Turning Fans Into Customers And Customers Into Fans

Author – David Meerman Scott. 

About the Book

In this book, leading business growth strategist David Meerman Scott interviews young entrepreneurs, veteran business owners, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation.

Paige Arnof-Fenn, Founder & CEO of Mavens & Moguls recommend David’s new book because according to her it is a real-world practitioner’s guide from someone who has lived the job from the front line, he has been there and done it so he tells it like it is not theoretically but from the trenches. The name of the game to grow today is how to get your fans engaged online and here is the manual to do it. 

4. Traction

Author – Gabriel Weinberg

About the Book

Traction will teach you the nineteen channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business.

No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Kimberly Smith, Marketing Manager at Clarify Capital says, “Weinberg does an outstanding job of walking readers through the growth-hacking cycle and provides real-life examples highlighting the importance of optimizing a traction channel strategy.”

Smith further adds that being a manager at Clarify Capital, she has used his advice about figuring out where our customers are hanging out online and using that information strategically by leveraging our LinkedIn channel to target prospects.

5. MOZ Guide to SEO for Beginners

About the Book

If you’re serious about improving search traffic and are unfamiliar with SEO, go through the Moz Beginner’s Guide to SEO front-to-back. It is as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

Nick Marvik, eCommerce expert & Founder of Northwest Tech said that this is one of the most helpful books he has read about growth marketing and even better it’s digital and free. Organic search can be one of the most powerful growth marketing channels for different digital and eCommerce businesses and having a solid understanding of how SEO works is key to success in this channel. 

He has personally taken the learnings from this book and has applied them throughout his SEO career across several different websites across a wide variety of different industries. According to him, this online resource is a must-read for any digital growth marketer.

6. 11 Seconds to Success: The Queen of Snapchat on Living Your Dreams and Ruling Social Media

Author – Cyrene Quaimco

About the Book

Tik Tok and Snapchat are relatively new players – but have made a big splash in the digital marketing world and this is why Brett Downes, Founder of Link Building Geek recommends this book to help keep you at the forefront of innovative digital marketing.

What you’ll learn inside 11 Seconds to Success:

  • How to harness your personal creativity and apply it to the real world
  • What CyreneQ really means in her motto “No excuses for starving artists!”
  • That if you “do what you love the money will follow”
  • How to up your social media IQ and your earning quotient, too!

Downes states, “This book is ideal for trendy brands with a young target audience who want to utilize that target market and grow exponentially. It will help you learn about storytelling on Snapchat so you can reach the teen market, and the website’s worth checking out, too.”

7. Unleash the Marketing Machine at Your Company

Author – Lance Cummins

About the Book

In Unleash The Marketing Machine, Lance Cummins, founder of Nectafy, gives you a practical step-by-step guide to generate leads, grow your top-line sales, and radically transform your company culture for the better. 

Caio Bersot, Content Strategist with Rank-it.ca says, “This book contains a great combination of traditional marketing theories and the latest digital marketing tools. It is especially worth it for marketers looking to improve user experience and generate more leads”.

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Muskan Goel
Muskan Goel